<Data Capture>
Expertise collecting, integrating and building marketing data lakes and data warehouses to support data analysis and reporting.
- Leverage various cloud integration tools as well as custom built ETL scripts using Amazon Web Services (AWS) Lambda, Python, Java to bring in both unstructured and structured data to data lake and data warehouse.
- Data Storage: AWS (S3, Redshift, RDS), Oracle DB, Hadoop and more
- Marketing Data Sources: Marketo, Salesforce, Google Analytics, Adobe Analytics, Allocadia and more
<Data Management>
Experience assessing marketing data quality and providing recommendations for operational data flow improvement.
- Marketing Database Quality Assessments
- Marketing Technology Stack Assessments
- Strategic and T
actical Marketing Operations Review
<Analyze>
Skilled with creating meaningful & insightful, visualizations and marketing analytics dashboards.
- Visualizations with Tableau Reports and Dashboards
- Excel Pivot Tables and Charts
- Plot.ly